The global launch video for the LEGO Lamborghini Sian was presented as an actual car launch event with a projection mapping component, Tron-inspired CG animations, and a remote-controlled mechanical stage that was entirely built with LEGO parts and Technic DNA elements. The video premiered on both LEGO’s and Lamborghini’s global video platforms.
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Production Company: Paper Hat
Agency: LEGO Agency
Post-Production / Edit: Pssngr
Dir / Editor: Leon Yan
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▽ Software Used:
Editing: Adobe Premiere Pro 2021
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▽ Music: The music in this video was specially composed for this production.
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Disclaimer: This commercial was commissioned and sponsored by LEGO and Lamborghini, and includes paid promotion.
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